THE VALDEZ FOUNDATION

The Valdez Foundation commissioned us to create a brand identity that authentically represents its mission of supporting children's education in El Salvador. Our challenge was to develop a crest-based logo that aligns with the foundation’s vision while ensuring bilingual accessibility in both Spanish and English.

Guided by key directives from the foundation—including the use of a crest, four board-selected colors, and the integration of El Salvador’s national motto, Dios, Unión, Libertad—we crafted a timeless and meaningful emblem.

Beyond the logo, our work extended to a full-scale digital presence, including a website, social media campaign, and a comprehensive marketing strategy, ensuring the foundation’s message reaches and inspires a global audience.